Pricing, Online Marketing Behavior, and Analytics Hardback
by G. Viglia
Hardback
Description
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.
This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.
Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media.
Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.
Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Information
-
Out of stock
- Format:Hardback
- Pages:106 pages, 1 Illustrations, black and white; XIV, 106 p. 1 illus.
- Publisher:Palgrave Macmillan
- Publication Date:09/05/2014
- Category:
- ISBN:9781137413253
Other Formats
- PDF from £25.50
- Paperback / softback from £40.25
Information
-
Out of stock
- Format:Hardback
- Pages:106 pages, 1 Illustrations, black and white; XIV, 106 p. 1 illus.
- Publisher:Palgrave Macmillan
- Publication Date:09/05/2014
- Category:
- ISBN:9781137413253