Sport Management in the Ibero-American World : Product and Service Innovations EPUB
Edited by Gabriel Cepeda Carrion, Jeronimo Garcia-Fernandez, James J. Zhang
Part of the World Association for Sport Management Series series
EPUB
Description
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.
The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation.
This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:316 pages
- Publisher:Taylor & Francis
- Publication Date:10/07/2023
- Category:
- ISBN:9781000907391
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:316 pages
- Publisher:Taylor & Francis
- Publication Date:10/07/2023
- Category:
- ISBN:9781000907391
