Ethical Marketing Decisions : The Higher Road Paperback
Designed to help foster ethically and socially responsible behaviour in marketing, this book reviews the tough ethical issues that managers must face in both operational and strategic areas.
Covering all the major ethical dimensions of all marketing activities the text provides a theoretical foundation for marketing decisions and discusses ethical issues related to advertising, sales management, international marketing and marketing research.
- Format: Paperback
- Pages: 304 pages
- Publisher: Pearson Education (US)
- Publication Date: 11/11/1992
- Category: Ethics & moral philosophy
- ISBN: 9780205136278