Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink EPUB
Edited by Geoffrey G. Jones, Nicholas J. Morgan
Part of the Routledge Library Editions: Marketing series
EPUB
Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Information
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Download - Immediately Available
- Format:EPUB
- Pages:364 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317643814
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:364 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317643814