The Early Advertising Scene Hardback
Part of the Routledge Library Editions: Marketing series
Few of us realize how many of our modern comforts we owe to advertising.
This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all.
As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
- Format: Hardback
- Pages: 252 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 22/08/2014
- Category: Advertising
- ISBN: 9781138787292
- Paperback / softback from £34.95
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