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The Early Advertising Scene (RLE Marketing), Paperback / softback Book

The Early Advertising Scene (RLE Marketing) Paperback / softback

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Out of stock

Description

Few of us realize how many of our modern comforts we owe to advertising.

This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all.

As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:256 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138989092

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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:256 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138989092

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