The Commercial Appropriation of Personality Paperback / softback
by Huw (King's College London) Beverley-Smith
Part of the Cambridge Intellectual Property and Information Law series
Paperback / softback
Description
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing.
Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation.
This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems.
It also considers whether a coherent justification for a remedy may be identified from a range of competing theories.
The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:404 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:21/02/2008
- Category:
- ISBN:9780521052528
Information
-
Out of stock
- Format:Paperback / softback
- Pages:404 pages, Worked examples or Exercises
- Publisher:Cambridge University Press
- Publication Date:21/02/2008
- Category:
- ISBN:9780521052528
