Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing Training Services, Hardback Book

Marketing Training Services Hardback

Hardback

Out of stock

Description

Ian Linton’s book is designed to help both corporate training departments and specialist training organizations.

It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services.

He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach.

He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process.

The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

Information

  • Out of stock

  • Format:Hardback
  • Pages:224 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9780566075490

Other Formats

£130.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Out of stock

  • Format:Hardback
  • Pages:224 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9780566075490