Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing Training Services, PDF eBook

Marketing Training Services PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Ian Linton’s book is designed to help both corporate training departments and specialist training organizations.

It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services.

He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach.

He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process.

The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

Information

Other Formats

Save 10%

£19.99

£17.99

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information