The Dynamics of Advertising Hardback
by Jackie Botterill, Iain MacRury, Barry Richards
Hardback
Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest.
Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:300 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/11/2000
- Category:
- ISBN:9789058230843
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Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:300 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/11/2000
- Category:
- ISBN:9789058230843