The Strategic Communication Imperative : For Mid- and Long-Term Issues Management Paperback / softback
by James Mahoney
Paperback / softback
Description
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning.
This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals.
Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Information
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Out of stock
- Format:Paperback / softback
- Pages:232 pages, 13 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:31/12/2021
- Category:
- ISBN:9781032011394
Other Formats
- PDF from £29.15
- EPUB from £29.15
- Hardback from £135.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:232 pages, 13 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:31/12/2021
- Category:
- ISBN:9781032011394