Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Strategic Communication : Public relations at work, Paperback / softback Book

Strategic Communication : Public relations at work Paperback / softback

Paperback / softback

Description

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today.

As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people.

They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.

It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Information

Other Formats

£32.99

£31.25

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Jane Johnston   |  View all