Branded Customer Service: The New Competitive Edge Paperback / softback
by Janelle Barlow, Paul Stewart
Paperback / softback
Description
Branded Customer Service breaks new ground in the field of customer service.
It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts.
An integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture-especially the human exchange of customer service.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Berrett-Koehler
- Publication Date:10/09/2006
- Category:
- ISBN:9781576754047
Other Formats
- PDF from £16.07
- EPUB from £16.07
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:Berrett-Koehler
- Publication Date:10/09/2006
- Category:
- ISBN:9781576754047