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The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry, Hardback Book

The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry Hardback

Part of the Studies for the Society for the Social History of Medicine series

Hardback

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The global pharmaceutical industry is currently estimated to be worth $1 trillion.

Contributors chart the rise of scientific marketing within the industry from 1920-1980.

This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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£145.00

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