The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry EPUB
by Jean-Paul Gaudilliere
Part of the Studies for the Society for the Social History of Medicine series
EPUB
Description
The global pharmaceutical industry is currently estimated to be worth $1 trillion.
Contributors chart the rise of scientific marketing within the industry from 1920-1980.
This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:06/10/2015
- Category:
- ISBN:9781317316862
Other Formats
- Paperback / softback from £58.99
- Hardback from £145.00
- PDF from £46.16
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:06/10/2015
- Category:
- ISBN:9781317316862