Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
- Format: Hardback
- Pages: 176 pages, XVI, 176 p.
- Publisher: Palgrave Macmillan
- Publication Date: 23/10/2009
- Category: Customer services
- ISBN: 9780230237308
- PDF from £28.90