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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End, PDF eBook

Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End PDF

Edited by Jim Bell, Stephen Brown, David Carson

Part of the Routledge Interpretive Marketing Research series

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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