Competitive Intelligence : Strategy 03.09 Paperback / softback
Part of the Express Exec series
Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securingCEO buy-in and making sure the right people are in place tocreating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligentbusinesses, including Motorola and Apple, and ideas from thesmartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice.
Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
- Format: Paperback / softback
- Pages: 116 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 13/12/2001
- Category: Business strategy
- ISBN: 9781841122267