Green Fashion Retail Paperback / softback
Edited by Jochen Strahle
Part of the Springer Series in Fashion Business series
Paperback / softback
Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.
Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs.
Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions.
It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Information
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Out of stock
- Format:Paperback / softback
- Pages:291 pages, 57 Illustrations, black and white; XIII, 291 p. 57 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:22/04/2018
- Category:
- ISBN:9789811096181
Information
-
Out of stock
- Format:Paperback / softback
- Pages:291 pages, 57 Illustrations, black and white; XIII, 291 p. 57 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:22/04/2018
- Category:
- ISBN:9789811096181
