Advertising Research : Theory and Practice Hardback
by Joel J. Davis
Hardback
Description
Appropriate for courses in Advertising Research. This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business.
Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways-breadth, depth, integration and currency.
This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations.
Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
Information
-
Item not Available
- Format:Hardback
- Pages:695 pages, Illustrations
- Publisher:Pearson Higher Education
- Publication Date:26/11/1996
- Category:
- ISBN:9780132218139
Other Formats
- Hardback from £127.49
Information
-
Item not Available
- Format:Hardback
- Pages:695 pages, Illustrations
- Publisher:Pearson Higher Education
- Publication Date:26/11/1996
- Category:
- ISBN:9780132218139