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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led, Other digital Book

The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led Other digital

Other digital

Out of stock

Description

In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism.

Whether or not "the customer is king," the first rule of business is to make money.

Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

Information

  • Out of stock

  • Format:Other digital
  • Pages:236 pages
  • Publisher:John Wiley and Sons Ltd
  • Publication Date:
  • Category:
  • ISBN:9780470030288

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Information

  • Out of stock

  • Format:Other digital
  • Pages:236 pages
  • Publisher:John Wiley and Sons Ltd
  • Publication Date:
  • Category:
  • ISBN:9780470030288