John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective.
It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: * New chapters on Digital Marketing and Analytics and Social Media Marketing* Strong focus on marketing communications analytics* Update of examples, case studies and references Online resources for both instructors and students complement the book.
These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
- Format: Paperback / softback
- Pages: 416 pages
- Publisher: SAGE Publications Ltd
- Publication Date: 11/01/2020
- Category: Sales & marketing
- ISBN: 9781526446893
- Hardback from £109.35
- PDF from £34.67
- Paperback / softback from £37.95
- EPUB from £34.67