Marketing Communications Paperback / softback
by John Egan
Paperback / softback
Description
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective.
It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: * New chapters on Digital Marketing and Analytics and Social Media Marketing * Strong focus on marketing communications analytics * Update of examples, case studies and references Online resources for both instructors and students complement the book.
These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:416 pages
- Publisher:SAGE Publications Ltd
- Publication Date:18/12/2019
- Category:
- ISBN:9781526446893
Other Formats
- Paperback / softback from £37.95
- Hardback from £126.49
Information
-
Item not Available
- Format:Paperback / softback
- Pages:416 pages
- Publisher:SAGE Publications Ltd
- Publication Date:18/12/2019
- Category:
- ISBN:9781526446893