Marketing Communications Paperback / softback
by John Egan
Paperback / softback
Description
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g.
TikTok), social media influencers and marketing ethicsThis textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Sage Publications Ltd
- Publication Date:23/12/2022
- Category:
- ISBN:9781529781212
Other Formats
- Hardback from £126.49
- Paperback / softback from £37.95
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:432 pages
- Publisher:Sage Publications Ltd
- Publication Date:23/12/2022
- Category:
- ISBN:9781529781212