Essentials of Strategic Management: The Quest for Competitive Advantage Paperback / softback
by John Gamble, Margaret Peteraf, Arthur Thompson
Paperback / softback
Description
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest.
It features 10 chapters with 12 tightly linked cases.
The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management.
For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure.
Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions.
Both simulations are closely linked to the content.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:432 pages, Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2018
- Category:
- ISBN:9781259927638
Other Formats
- Paperback / softback from £37.25
Information
-
Item not Available
- Format:Paperback / softback
- Pages:432 pages, Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2018
- Category:
- ISBN:9781259927638