Promoting Monopoly : AT&T and the Politics of Public Relations, 1876-1941 Paperback / softback
by Karen Miller Russell
Part of the AEJMC - Peter Lang Scholarsourcing Series series
Paperback / softback
Description
Since the invention of the telephone in 1876, publicity has been central to the growth of the industry.
In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ?ght competitors, the public, and the U.S. government to maintain control of the telephone network.
It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time.
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A.
Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR.
Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:234 pages, 5 Illustrations, unspecified
- Publisher:Peter Lang Publishing Inc
- Publication Date:15/06/2020
- Category:
- ISBN:9781433147340
Other Formats
- Hardback from £88.25
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:234 pages, 5 Illustrations, unspecified
- Publisher:Peter Lang Publishing Inc
- Publication Date:15/06/2020
- Category:
- ISBN:9781433147340
