Student Workbook to Accompany Crisis Communications : A Casebook Approach Hardback
by Kathleen Fearn_Banks, Kathleen Fearn-Banks
Hardback
Description
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan.
This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises.
It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis.
Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress.
The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors.
This workbook will serve as a useful tool for all future practitioners.
Information
-
Out of stock
- Format:Hardback
- Pages:108 pages, 9 Tables, black and white; 3 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/09/2018
- Category:
- ISBN:9781138371729
Other Formats
- PDF from £35.99
- Paperback / softback from £36.59
- EPUB from £35.99
Information
-
Out of stock
- Format:Hardback
- Pages:108 pages, 9 Tables, black and white; 3 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/09/2018
- Category:
- ISBN:9781138371729