Communication in the Presidential Primaries : Candidates and the Media, 1912-2000 PDF
by Kendall Kathleen E. Kendall
Part of the Praeger Series in Political Communication series
Description
In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies.
Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:272 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:30/01/2000
- Category:
- ISBN:9780313003233
Information
-
Download - Immediately Available
- Format:PDF
- Pages:272 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:30/01/2000
- Category:
- ISBN:9780313003233
