Branding the Candidate : Marketing Strategies to Win Your Vote
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American Rhetoric and the Vietnam War
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Add to BasketEnacting the Presidency : Political Argument, Presidential Debates, and Presidential Character
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Political Empiricism : Communication Strategies in State and Regional Elections
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Rhetorical Studies of National Political Debates : 1960-1992
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Notable Speeches in Contemporary Presidential Campaigns
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The Media and Neo-Populism : A Contemporary Comparative Analysis
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Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
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Communication in the Presidential Primaries : Candidates and the Media, 1912-2000
Kendall Kathleen E. Kendall
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Seeing Spots : A Functional Analysis of Presidential Television Advertisements, 1952-1996
Benoit William L. Benoit
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Notable Speeches in Contemporary Presidential Campaigns
Friedenberg Robert V. Friedenberg
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The Idea of Political Marketing
O'Shaughnessy Nicholas O. O'Shaughnessy
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Press Bias and Politics : How the Media Frame Controversial Issues
Kuypers Jim A. Kuypers
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Global Political Campaigning : A Worldwide Analysis of Campaign Professionals and Their Practices
Plasser Fritz Plasser
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