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Data Mining Techniques in CRM : Inside Customer Segmentation, Hardback Book

Data Mining Techniques in CRM : Inside Customer Segmentation Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This is an applied handbook for the application of data mining techniques in the CRM framework.

It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.

It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.

By using non-technical language it guides readers through all the phases of the data mining process.

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£67.95

£65.79

Available to Order - This title is available to order, with delivery expected within 2 weeks
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