Culture and Public Relations Paperback / softback
Edited by Krishnamurthy Sriramesh, Dejan Vercic
Part of the Routledge Communication Series series
Paperback / softback
Description
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations.
Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises.
Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.
With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice.
It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:290 pages, 5 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:16/04/2012
- Category:
- ISBN:9780415887274
Information
-
Out of stock
- Format:Paperback / softback
- Pages:290 pages, 5 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:16/04/2012
- Category:
- ISBN:9780415887274
