How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success Paperback / softback
by L. Flores
Paperback / softback
Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.
Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:255 pages, XVI, 255 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2014
- Category:
- ISBN:9781349464883
Other Formats
- PDF from £46.74
- Hardback from £49.99
Information
-
Out of stock
- Format:Paperback / softback
- Pages:255 pages, XVI, 255 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2014
- Category:
- ISBN:9781349464883