Consumer Behavior, Global Edition : Global Edition, PDF eBook

Consumer Behavior, Global Edition : Global Edition PDF

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Description

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

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This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

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3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)

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Go to www.MyMarketingLab.com to buy access to this interactive study programme.

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Information

  • Format: PDF
  • Pages: 492 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Customer services
  • ISBN: 9780273787327

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Also by Leon Schiffman