Interpretations of Luxury : Exploring the Consumer Perspective Paperback / softback
by Linda Lisa Maria Turunen
Part of the Palgrave Advances in Luxury series
Paperback / softback
Description
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world.
Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand.
This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity.
By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Information
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Out of stock
- Format:Paperback / softback
- Pages:191 pages, 1 Illustrations, color; 4 Illustrations, black and white; XIII, 191 p. 5 illus., 1 illus.
- Publisher:Springer International Publishing AG
- Publication Date:17/05/2018
- Category:
- ISBN:9783319869483
Other Formats
- Hardback from £129.99
Information
-
Out of stock
- Format:Paperback / softback
- Pages:191 pages, 1 Illustrations, color; 4 Illustrations, black and white; XIII, 191 p. 5 illus., 1 illus.
- Publisher:Springer International Publishing AG
- Publication Date:17/05/2018
- Category:
- ISBN:9783319869483
