Advertising : A Cultural Economy Paperback / softback
by Liz McFall
Part of the Culture, Representation and Identity Series series
Paperback / softback
Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life.
This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse.
This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:18/02/2004
- Category:
- ISBN:9780761942559
Other Formats
- Hardback from £161.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:18/02/2004
- Category:
- ISBN:9780761942559