Problems in Marketing : Applying Key Concepts and Techniques Hardback
by Luiz A M Moutinho, Charles S Chien
Hardback
Description
Fully revised and updated, Problems in Marketing includes over 50 new problems.
This varied and challenging collection of problems has been written as a learning aid to any marketing textbook.
The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them.
This leads directly to a series of discussion questions to further enhance the application of each problem.
Solutions are also available to lecturers by clicking on the companion website logo above.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:336 pages
- Publisher:SAGE Publications Inc
- Publication Date:07/01/2008
- Category:
- ISBN:9780761971788
Other Formats
- Paperback / softback from £45.69
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:336 pages
- Publisher:SAGE Publications Inc
- Publication Date:07/01/2008
- Category:
- ISBN:9780761971788