Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective Hardback
Edited by M. Mercedes Galan-Ladero, Helena M. Alves
Part of the Springer Business Cases series
Hardback
Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses.
They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Information
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Out of stock
- Format:Hardback
- Pages:376 pages, 136 Illustrations, color; 6 Illustrations, black and white; XIII, 376 p. 142 illus., 136
- Publisher:Springer International Publishing AG
- Publication Date:25/05/2023
- Category:
- ISBN:9783031273766
Information
-
Out of stock
- Format:Hardback
- Pages:376 pages, 136 Illustrations, color; 6 Illustrations, black and white; XIII, 376 p. 142 illus., 136
- Publisher:Springer International Publishing AG
- Publication Date:25/05/2023
- Category:
- ISBN:9783031273766
