Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Why it Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Hardback Book

Why it Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys Hardback

Part of the The R&L Series in Mass Communication series

Hardback

Item not Available

Description

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis.

Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects.

Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Information

  • Item not Available

  • Format:Hardback
  • Pages:220 pages
  • Publisher:Rowman & Littlefield
  • Publication Date:
  • Category:
  • ISBN:9780742555440
Save 14%

£71.00

£60.49

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Item not Available

  • Format:Hardback
  • Pages:220 pages
  • Publisher:Rowman & Littlefield
  • Publication Date:
  • Category:
  • ISBN:9780742555440

Also in the The R&L Series in Mass Communication series

Why It Sells

£36.00

£31.15

Add to Basket