Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Consumer Research for Museum Marketers : Audience Insights Money Can't Buy, Hardback Book

Consumer Research for Museum Marketers : Audience Insights Money Can't Buy Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

What museum does not want insight into what its visitors and potential visitors are looking for?

Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers.

This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public.

Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty.

The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

Information

Other Formats

Save 6%

£91.00

£84.85

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information