Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web, Hardback Book

The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust.

That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing.

This book helps businesspeople and marketers master this crucial new skill set.

Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospectsExplains the unspoken rules of online etiquette-and the common "turnoffs" that drive customers and potential partners awayDetails the unique cultures of Facebook, Twitter, and other popular online platformsShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Information

Other Formats

Save 25%

£18.99

£14.15

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information