Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture PDF
by Maria A. Slowinska
Part of the Kultur- und Medientheorie series
Description
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Information
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Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:transcript Verlag
- Publication Date:27/09/2014
- Category:
- ISBN:9783839426197
Other Formats
- Paperback / softback from £33.85
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:transcript Verlag
- Publication Date:27/09/2014
- Category:
- ISBN:9783839426197