Creative Strategies : Idea Management for Marketing, Advertising, Media and Design, Hardback Book

Creative Strategies : Idea Management for Marketing, Advertising, Media and Design Hardback

Description

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world.

Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients.

He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.

From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

Information

  • Format: Hardback
  • Pages: 312 pages, With over 500 colour illustrations
  • Publisher: Thames & Hudson Ltd
  • Publication Date:
  • Category: Advertising
  • ISBN: 9780500515402

£36.00

£25.09

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Mario Pricken