Corporate Public Relations : A New Historical Perspective Paperback / softback
by Marvin N. Olasky
Part of the Routledge Communication Series series
Paperback / softback
Description
This volume presents a historical and objective overview of the field of public relations in the past century.
It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.
The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:190 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/02/2011
- Category:
- ISBN:9780415515498
Other Formats
- Hardback from £135.00
- EPUB from £41.39
- PDF from £41.39
Information
-
Out of stock
- Format:Paperback / softback
- Pages:190 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/02/2011
- Category:
- ISBN:9780415515498
