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Corporate Public Relations : A New Historical Perspective, Hardback Book

Corporate Public Relations : A New Historical Perspective Hardback

Part of the Routledge Communication Series series

Hardback

Out of stock

Description

This volume presents a historical and objective overview of the field of public relations in the past century.

It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.

The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Information

  • Out of stock

  • Format:Hardback
  • Pages:190 pages
  • Publisher:Taylor & Francis Inc
  • Publication Date:
  • Category:
  • ISBN:9780805800524

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£135.00

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Information

  • Out of stock

  • Format:Hardback
  • Pages:190 pages
  • Publisher:Taylor & Francis Inc
  • Publication Date:
  • Category:
  • ISBN:9780805800524

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