Destination Marketing : An international perspective PDF
Edited by Metin Kozak, Nazmi Kozak
Part of the Routledge Advances in Tourism series
Description
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.
With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism.
Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Information
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Download - Immediately Available
- Format:PDF
- Pages:212 pages, 13 Tables, black and white; 7 Line drawings, black and white; 5 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:23/10/2015
- Category:
- ISBN:9781317517818
Information
-
Download - Immediately Available
- Format:PDF
- Pages:212 pages, 13 Tables, black and white; 7 Line drawings, black and white; 5 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:23/10/2015
- Category:
- ISBN:9781317517818
