Handbook of Tourist Behavior : Theory & Practice Hardback
Edited by Metin Kozak, Alain Decrop
Part of the Routledge Advances in Tourism series
Hardback
Description
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success.
Tourist behavior has become a cornerstone of any marketing strategy and action.
Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account.
This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior.
It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories.
The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Information
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Out of stock
- Format:Hardback
- Pages:268 pages, 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:12/12/2008
- Category:
- ISBN:9780415993609
Information
-
Out of stock
- Format:Hardback
- Pages:268 pages, 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:12/12/2008
- Category:
- ISBN:9780415993609
