The Marketing Manual PDF
by Michael Baker
Description
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:03/11/2009
- Category:
- ISBN:9781136356780
Other Formats
- Paperback / softback from £44.19
- Hardback from £175.00
- EPUB from £38.06
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:03/11/2009
- Category:
- ISBN:9781136356780