Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Consumer Behavior: Buying, Having, and Being, Global Edition, Paperback / softback Book

Consumer Behavior: Buying, Having, and Being, Global Edition Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives.

Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior.

Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom.

The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior.

MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.

Instructors, contact your Pearson representative for more information.

MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.

With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Information

Other Formats

Save 65%

£29.99

£10.39

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information