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Creativity : Innovation 01.04, Paperback / softback Book

Creativity : Innovation 01.04 Paperback / softback

Part of the Express Exec series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W.

Chan Kim Includes a glossary of key concepts and a comprehensive resources guide

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