Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Rise of Blockchain Applications in Customer Experience, Hardback Book

The Rise of Blockchain Applications in Customer Experience Hardback

Edited by Mohammed Majeed, Kwame Simpe Ofori, George Kofi Amoako, Abdul-Raheed Alolo, Gideon Awini

Hardback

Out of stock

Description

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses.

There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries.

However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success.

Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Information

£200.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information