Hooked : How to Build Habit-Forming Products - Book

Hooked : How to Build Habit-Forming Products

Nir Eyal

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Decoded : The Science Behind Why We Buy - Book

Decoded : The Science Behind Why We Buy

Phil Barden

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Consumer Behaviour - Book

Consumer Behaviour

Zubin Sethna

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Adobe Analytics For Dummies - Book

Adobe Analytics For Dummies

David Karlins

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The Next Billion Users : Digital Life Beyond the West - Book

The Next Billion Users : Digital Life Beyond the West

Payal Arora

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Marketing Research: An Applied Orientation, Global Edition - Book

Marketing Research: An Applied Orientation, Global Edition

Naresh K. Malhotra

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The Gen Z Frequency : How Brands Tune In and Build Credibility - Book

The Gen Z Frequency : How Brands Tune In and Build Credibility

Gregg L. Witt

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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success - Book

Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success

Betty Adamou

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Consumer Psychology 2e - Book

Consumer Psychology 2e

Cathrine Jansson-Boyd

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Consumer Social Values - Book

Consumer Social Values

Eda Gurel-Atay

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Consumer Social Values - Book

Consumer Social Values

Eda Gurel-Atay

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Shipping in Turkey : A Marketing Analysis of the Passenger Ferry Sector - Book

Shipping in Turkey : A Marketing Analysis of the Passenger Ferry Sector

Funda Yercan

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Contemporary Consumer Culture Theory - Book

Contemporary Consumer Culture Theory

John F. (University of Notre Dame, USA) Sherry

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Business Analytics : A Management Approach - Book

Business Analytics : A Management Approach

Richard Vidgen

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Consumer Financial Behavior - Book

Consumer Financial Behavior

W. Fred Van Raaij

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Love + Fear : Mastering the Primal Motives of Buyers - Book

Love + Fear : Mastering the Primal Motives of Buyers

Shantini Munthree

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Global Observations of the Influence of Culture on Consumer Buying Behavior - Book

Global Observations of the Influence of Culture on Consumer Buying Behavior

Sarmistha Sarma

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Consumer Behaviour - Book

Consumer Behaviour

Zubin Sethna

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Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It - Book

Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It

April Dunford

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Marketing in a Digital World - Book

Marketing in a Digital World

Aric Rindfleisch

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